Case - NESCAFÉ Dolce Gusto
18 dec 2017
More than 20.000 NESCAFÉ Dolce Gusto cups of coffee served!
ASSIGNMENT Our task was to plan, produce and execute demo events for NESCAFÉ Dolce Gusto across the Nordics during October. Launch of new models of coffee machines and to demo these along with the assortment of coffee to the public within a stylish and welcoming context was the objective. Event areas were located in central stations during four weekends in October. The events were led by a local NESCAFÉ Dolce Gusto project lead, and internationally acknowledged Nestlé Master Barista, Ola Persson who provided his expertise and served coffee drinks and Latte art in the bar. Retail24's local demo teams manned the demo stations.
CREATIVE Idea, concept and design of event area, including POS materials by Retail Instore business unit within Retail24. Demo planning and coordination by Demo business unit within Retail24.
ARENA Four central stations - Århus (Denmark), Oslo (Norway), Helsinki (Finland) and Stockholm (Sweden).
NUMBERS More than 20.000 cups of NESCAFÉ Dolce Gusto served.
"We are more than happy with the execution of the event! The outstanding looking event stand really served the purpose of welcoming people passing by to mingle around for a while, trying our machines, getting a cup of coffee of choice at one of the demo stations, and experiencing the performance of our Master Barista by the bar! Working together with ONE agency throughout the project was key to ensure a consistent and top quality execution in all elements of the event and helped us to achieve a great success with over 20.000 cups served in 4 locations, during 8 days in October!"
-Sophie Orehag Holmer, Nordic Brand Manager NESCAFÉ Dolce Gusto